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What it is: A sule-free color care shampoo that gently cleanses, nourishes, and protects against UV, hard water, and damage (which can cause color fading). Hair Type: Straight, Wavy, Curly, and Coily Hair Texture: Fine, Medium, and Thick Hair Concerns: Color Safe, Color Fading, and UV Protection Formulation: Rich Liquid Fragrance Type: Fresh Citrus and Fruits Highlighted Ingredients: - Patented y Hair Molecule (OFPMA): Keeps hair cleaner, longer by repelling dirt and oil. - UV filter: Substantive to your hair, limits wash-off after rinsing to protect against UV rays that damage your hair and fade color. - Chelating agent: Binds to and removes hard water minerals, targeting copper and iron which are known to degrade your color. Ingredient Callouts: Free of sules SLS and SLES, parabens, and phthalates. This product is also cruelty-free. What Else You Need to Know: A color-optimized surfactant blend limits stripping, slip modifiers reduce damage from wet combing, and the y hair molecule (OFPMA) helps hair stay cleaner, longer. Film formers and conditioning ester enhance and replenish the protective hydrophobic layer. * Suggested Usage: -Apply to wet hair. -Lather and rinse. -Follow with Color Care Conditioner. -You lose the most color during your first few washes after your color service. Start using the Color Care Shampoo and Conditioner the next time you wash your hair post- to help protect your color for long-lasting results. Ingredients * Water, Sodium Lauroyl Methyl Isethionate, Babassuamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Sodium Cocoyl Glycinate, Octafluoropentyl Methacrylate (OFPMA), Methoxycinnamidopropyl Behendimonium Chloride, Polyquaternium-22, Dihydroxypropyl PEG-5 Linoleammonium Chloride, Polyquaternium-47, IPDI/PEG-15 Soyamine Copolymer Dimer Dilinoleate, Propylene Glycol, PCA Glyceryl Oleate, Trisodium Ethylenediamine Disuccinate, Propanediol, Laureth-4, Laureth-23, PEG-150 Pentaerythrityl Tetrastearate, Disteareth-100 IPDI, PEG-120 Methyl Glucose Trioleate, PEG-6 Caprylic/Capric Glycerides, Fragrance/Parfum, Sodium Hydroxide, Cetylpyridinium Chloride, Hydroxyacetophenone, Linalool, Hexyl Cinnamal, Citronellol, Limonene.