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What it is: A rich lather, silicone-free shampoo that is the first step in fighting frizz. Hair Type: Straight, Wavy, Curly, and Coily Hair Texture: Fine, Medium, and Thick Hair Concerns: Dryness, Frizz, and Color Safe Formulation: Rich Liquid Fragrance: Fresh Citrus and Fruits Highlighted Ingredients: - Patented y Hair Molecule (OFPMA): Blocks humidity, smooths hair, and helps repel dirt and oil to keep hair cleaner, longer. Ingredient Callouts: Free of sules SLS and SLES, parabens, and silicone. This product is also cruelty-free. What Else You Need to Know: No Frizz Shampoo is powered by Living Proof’s patented y hair molecule (OFPMA), which in this formula does three things: blocks humidity, smooths hair, and helps repel dirt and oil to keep hair cleaner, longer. The result: your hair will look and feel smooth and soft and will stay refreshed. This product is an Allure Best of Beauty award winner. Clinical Results: Patented y Hair Molecule (OFPMA): - 70% more effective than traditional silicone products at blocking humidity * Suggested Usage: -Apply to wet hair. -Lather. -Rinse. -Follow with No Frizz Conditioner. -Color safe and safe for ly treated hair. Ingredients * -PolyfluoroEster: Addresses the two causes of frizz, providing a humidity barrier while reducing surface friction. Water, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl, Cocoyl Taurate, Lactamide MEA, PEG-7 Glyceryl Cocoate, Glycol Distearate, PEG-150 Pentaerythrityl, Tetrastearate, Fragrance, PolyfluoroEster, Laureth-23, PEG-6 Caprylic/Capric Glyceride,Tetrasodium EDTA, Hydrolyzed Wheat Protein, Behenyl Alcohol, Polyquaternium-47, Laureth-4, Methylchloroisothiazolinone, Methylisothiazolinone, Limonene, Hexyl Cinnamal, Linalool, Citronellol,Butylphenyl Methylpropional.